Excuse me
A polite way out of the room.
A real-feeling fake call, scheduled with one swipe of the thumb.
What the name means
Excuse me. What you say before you leave the table.
The three dots in the logo are the trailing "…" and the three people who call you: mum, your manager, a friend.
Concept
An awkward moment has to end in seconds, without anyone noticing.
So there are three conditions: fast, discreet, real.
Swipe one button to pick who and when, and at that time a call arrives on your lock screen.
What it tests
Can a first-time user schedule a call one-handed, without instructions, barely looking at the screen?
When it rings, can the person beside you tell it from a real call? The goal is a guess rate close to chance.
Who it's for
Anyone stuck at a dinner that will not end.
Anyone for whom "no" catches in the throat.
Anyone who needs a reason to stand up first in a meeting that runs long.