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Answering the questions people actually type

AI friends, character chat, AI broadcasting, job simulation. What is happening now, and why we designed it the way we did.

TRENDOctober 1, 2026
Koreans spend more than twice as long in Zeta as in ChatGPT — what character chat actually sells
In February 2026, WiseApp counted 113.41 million monthly hours in Zeta against 50.47 million in ChatGPT. Zeta has roughly a fifth of ChatGPT monthly users. Fewer people, twice the hours: this category is not selling answers.