Monthly Growth Report·May 2026·NO.001
First edition. A short, honest month.
Growth
1,247
New subscribers
+243% vs last month
1,247
Acquired
893
Active
71%
7-day retention
What changed
01
Five-step onboarding
Three-step onboarding
70% of drop-off happened at step three. We kept only what users needed to start, and pushed the rest to after sign-up.
02
Random neighborhood matching
Interest + activity-window matching
Random matches replied at 12%. Interest-matched pairs replied at 47%. Relationships always begin with interest.
Cohort retention
W171%
W258%
W349%
W444%
What broke
- ×Notification frequency was too aggressive. Drop-off spiked at D+3.
- ×The "neighborhood friend" framing read awkwardly to users 30 and up.
Next month
- →Personalize notification frequency per user.
- →A/B test fresh copy for the 30+ segment.
- →Strengthen the "interest" signal before chat opens.